Rivian Automotive

I conceptualized and directed the implementation of the scalable Magnetic Motion System. It enabled product designers to create consistent, tactile interactions that were low-lift for engineering. What started in the garage in Palo Alto ended up in the hands of CEO RJ Scaringe and Marques Brownlee during the R2 reveal event.

Inspired by the Brand

Rivian's compass logo is connected to Earth's magnetic field. Animated in Rive.

Inspired by the Earth

Earth's magnetic field protects us from solar radiation. Animated in Rive.

Inspired by the Tech

Electromagnetism (electricity + magnetism) powers Rivian's charge, sensors, and the Permanent Magnet Motor. Animated in Rive.

Try the Magnetic Easing Curves

Press the buttons to feel the curves! Created in Rive.

Tested In-Vehicle

Designs were tested every week in Palo Alto, at the garage and on test drives. Special thanks to motion teammates Steve Goodin, Max Hathaway, Joel Pomonik, and Joseph Fagan.